Website Capital One
Job Description:
This associate will play a critical role in our channel marketing growth strategy, focused on acquiring new customers and building a seamless, branded customer journey. This role requires a mix of channel marketing expertise, knowledge of our product, and marketing analytics and optimization.
Job Responsibilities:
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
- Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
- Lead strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Consumer Auto business
- Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Operations, Performance marketing, Creative, Legal, etc.
- Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation
Job Requirements:
- 2 years of experience in Financial Services marketing
- Masters Degree in Business, Marketing, Psychology, Communications or Finance
- 5 years of experience in Fortune 500, CPG Marketing, consumer-driven
- 4 years of experience in Marketing agency – direct response marketing, brand marketing, survey development, consumer marketing
- Bachelors Degree in Business, Marketing, Psychology, Communications or military experience
- 2 years of experience in Presentation and communication
Job Details:
Company: Capital One
Vacancy Type: Full Time
Job Location: Plano, TX, US
Application Deadline: N/A
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