Capital One Job Openings – Principal Associate (Brand Manager)

Website Capital One

Job Description:

This associate will play a critical role in our channel marketing growth strategy, focused on acquiring new customers and building a seamless, branded customer journey. This role requires a mix of channel marketing expertise, knowledge of our product, and marketing analytics and optimization.

Job Responsibilities:

  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
  • Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
  • Lead strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Consumer Auto business
  • Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Operations, Performance marketing, Creative, Legal, etc.
  • Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation

Job Requirements:

  • 2 years of experience in Financial Services marketing
  • Masters Degree in Business, Marketing, Psychology, Communications or Finance
  • 5 years of experience in Fortune 500, CPG Marketing, consumer-driven
  • 4 years of experience in Marketing agency – direct response marketing, brand marketing, survey development, consumer marketing
  • Bachelors Degree in Business, Marketing, Psychology, Communications or military experience
  • 2 years of experience in Presentation and communication

Job Details:

Company: Capital One

Vacancy Type: Full Time

Job Location: Plano, TX, US

Application Deadline: N/A

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