Cat Jobs – Product Marketing Manager

Website Caterpillar

Job Description:

As the Product Marketing Manager, you will be responsible for a portfolio of products, where you will identify, evaluate and develop business cases for opportunities of new market segments that support sales growth objectives and improve profitability.

Job Responsibilities:

  • Participate in developing multi-year product plans , provide competitive analysis to support business planning.
  • Enable effective selling by building and communicating compelling customer value propositions that are understood both internally and externally.
  • Lead the Sales & Marketing input into the NPI process to develop robust business cases aligned to customers and marketplace requirements driving profitable growth:
  • Be the customer champion throughout the NPI process and beyond to ensure delivery of the agreed customer requirements .
  • Serve as a companywide resource on a product range, assisting senior management and sales in interpreting and using information provided.
  • Develop and execute the product Go to Market plans , pulling on wider marketing teams to ensure a successful product launch to the market.
  • Ensure results and recommendations for business development are presented to senior management through commercial business cases to gain business commitment.
  • Turn input from the customers and markets into actionable product requirements.

Job Requirements:

  • Ability to communicate effectively at all levels of the organization to both internal and external audiences
  • Experience of the NPI process.
  • Progressive experience with-in Business-to-Business Marketing
  • Bachelor’s degree in an accredited Business Management, Marketing or engineering subject.
  • Ability to drive actions through the organization
  • Project Management or Six Sigma black belt experience
  • Technically competent with leadership skills
  • Previous customer facing experience or sales experience would be beneficial
  • Relevant industry experience – Engine knowledge would be advantageous
  • Ability to coach and train others

Job Details:

Company: Caterpillar

Vacancy Type: Full Time

Job Location: Peterborough, England, United Kingdom

Application Deadline: N/A

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