Caterpillar Applications – Marketing Communications Consultant

Website Caterpillar

Job Description:

Caterpillar has an exciting opportunity for a Marketing Communications Consultant to join our Services, Distribution and Digital (SD&D) Division who will provide support for and analysis of marketing and promotions as well as act as a liaison for external creative suppliers and internal industry and regional marketing teams. Specifically, this position supports talent acquisition including early career, management and production.

Job Responsibilities:

  • Administer and manage our Enterprise Brand Analysis and consult with brand and industry teams on the use of that data to guide marketing messaging.
  • Challenges include influencing marketing efforts of various industry teams, and guiding execution of external creative suppliers. A more senior marketing professional & talent manager will typically help direct work as needed.
  • Work with various Caterpillar teams on marketing and promotion projects.
  • Maintain a solid understanding of Caterpillar and is familiar with the company’s processes, systems and methodologies.
  • Manage the process of measuring impact of marketing campaigns and communicating those metrics.
  • Support marketing and promotion efforts by coordinating logistics, providing creative input, and acting as a liaison for creative suppliers and internal industry teams.
  • There will be potential travel to recruiting events when needed and safe to do so.
  • Have a high-level understanding of end customer needs that enables the incumbent to guide marketing messaging. Decisions made by this position are variable.
  • Have a strong understanding of brand standards and best practices for content.
  • Update and develop relevant metrics dashboards for leadership and then use this knowledge to review and help guide media plans.
  • Responsible for some content creation in addition to review for external facing mediums.

Job Requirements:

  • College or university degree in marketing, communications, business or a related field
  • Strong communication and writing skills
  • Excellent interpersonal skills
  • Marketing experience
  • Ability to maintain confidentiality
  • Solid project management skills
  • 1+ years of job-related experience

Job Details:

Company: Caterpillar

Vacancy Type: Full Time

Job Location: Chicago, IL, US

Application Deadline: N/A

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