
Website Caterpillar
Job Description:
As a Product Marketing Specialist with the Global Construction & Infrastructure (GCI) Division in Peoria, IL, you will have responsibility to lead delivery of customer-facing product content to support new product introductions and product marketing for Attachments, driving exceptional customer experiences.
Job Responsibilities:
- Working with enterprise process owners and outside suppliers to execute and publish content – includes project management through production and publication processes
- Serving as Digital First (content) Work Stream Lead in GCI’s Go To Market (GTM) Strategy – ensuring alignment with training and segmented marketing work streams
- Developing SEO (Search Engine Optimization) plans to ensure optimal organic search
- Coordinating video and photography shoots
- Developing global core content plans for new product introductions, according to GCI’s content strategy
- Developing, writing and delivering core content and materials for Attachments (Virtual Product Tours, animations, cat.com pages, product brochures, etc.)
- Developing product messaging and ensuring consistency of message across marketing and other GTM workstreams
- Working collaboratively with GCI product application and marketing consultants to support product marketing
Job Requirements:
- 4+ years of marketing experience and expertise, including product marketing
- Commitment to quality and strong attention to detail
- Experience writing product marketing and sales support materials for online and offline channels
- Proficiency utilizing Microsoft Excel
- Ability to work independently – to implement, execute, and meet deadlines
- Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent years of professional work experience
- Effective project management skills
- Effective collaborator, ability to influence and align teams
- Strong organization, planning and communication skills
- Experience leading go-to-market activities
Job Details:
Company: Caterpillar
Vacancy Type: Full Time
Job Location: Peoria, IL, US
Application Deadline: N/A
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