Caterpillar Jobs – Product Marketing Specialist

Website Caterpillar

Job Description:

As a Product Marketing Specialist with the Global Construction & Infrastructure (GCI) Division in Peoria, IL, you will have responsibility to lead delivery of customer-facing product content to support new product introductions and product marketing for Attachments, driving exceptional customer experiences.

Job Responsibilities:

  • Working with enterprise process owners and outside suppliers to execute and publish content – includes project management through production and publication processes
  • Serving as Digital First (content) Work Stream Lead in GCI’s Go To Market (GTM) Strategy – ensuring alignment with training and segmented marketing work streams
  • Developing SEO (Search Engine Optimization) plans to ensure optimal organic search
  • Coordinating video and photography shoots
  • Developing global core content plans for new product introductions, according to GCI’s content strategy
  • Developing, writing and delivering core content and materials for Attachments (Virtual Product Tours, animations, pages, product brochures, etc.)
  • Developing product messaging and ensuring consistency of message across marketing and other GTM workstreams
  • Working collaboratively with GCI product application and marketing consultants to support product marketing

Job Requirements:

  • 4+ years of marketing experience and expertise, including product marketing
  • Commitment to quality and strong attention to detail
  • Experience writing product marketing and sales support materials for online and offline channels
  • Proficiency utilizing Microsoft Excel
  • Ability to work independently – to implement, execute, and meet deadlines
  • Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent years of professional work experience
  • Effective project management skills
  • Effective collaborator, ability to influence and align teams
  • Strong organization, planning and communication skills
  • Experience leading go-to-market activities

Job Details:

Company: Caterpillar

Vacancy Type: Full Time

Job Location: Peoria, IL, US

Application Deadline: N/A

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