Coca Cola Vacancies 2023 – Frontline Marketing Director

Website The Coca-Cola Company

Job Description:

Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with Customer and Commercial and Franchise Leadership.

Job Responsibilities:

  • Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including activations, consumer promotions, experiential marketing, and events (leveraging mkt assets)
  • Provide market input for the development of Operating Unit- and market-level Integrated Marketing Experience campaigns and approve commercialization of Innovation projects and (as applicable)
  • Provide input on Operating Unit-and Market-level portfolio strategy, brand plans and local innovation opportunities
  • Orchestrate localization and real-time amplification of Integrated Marketing Experience campaigns within the Franchise unit, providing input to Operating Unit Integrated Marketing Experience team
  • Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions

Job Requirements:

  • Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader operating unit / global strategy, as necessary
  • Significant marketing and leadership experience (12-15 years), including leading large teams (20+ people)
  • Direct experience with marketing activation
  • Business and commercial acumen, including financial expertise
  • Bachelor’s degree, MBA is an added advantage.
  • Experience working in cross-functional and cross-geographical teams is preferred
  • Experience working with The Coca-Cola Company external partners (bottlers and customers)
  • Experience working with marketing in large regions preferred

Job Details:

Company: The Coca-Cola Company

Vacancy Type: Full Time

Job Location: Johannesburg, Gauteng, SA

Application Deadline: N/A

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