Enterprise Jobs Applications – Loyalty Acquisition Manager

Website Enterprise Rent-A-Car

Job Description:

Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $23.9 billion in revenue and operated more than 1.85 million vehicles in fiscal year 2021.

Job Responsibilities:

  • Establish KPIs and measures of success. Maintain performance dashboard in partnership with measurement and digital partners to track performance of channels.
  • Actively develops open and trusted relationships across a global, results oriented organization.
  • Leads execution of all project deliverables.
  • Identify customer growth segments in conjunction with loyalty segmentation and build strategies to target and personalize messaging (e.x. through B2C and B2B owned channels and across the user journey).
  • Bring new and innovative ideas to drive program growth, building the business case and gaining alignment.
  • Develops effective annual marketing plan(s) in support of driving persistent loyalty growth evolving to the next generation loyalty acquisition experience. Plan development includes
  • insights required to determine the business opportunity, and translation of insights into key strategies.
  • Acts as an internal and external advocate for the program, continually seeking new ideas and insights to further accomplish goals.

Job Requirements:

  • Bachelor’s Degree (relevant field of business or Marketing preferred)
  • Six (6+) or more years of relevant marketing experience with a strong foundation in loyalty customer understanding and omni channel marketing
  • Two (2+) or more years of driving acquisition within a loyalty or subscription program through paid, owned, traditional and emerging channels
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Two (2+) or more years of digital marketing experience including examples of testing and validating emerging opportunities
  • Two (2+) or more years of CRM and Loyalty marketing experience

Job Details:

Company: Enterprise Rent-A-Car

Vacancy Type: Full Time

Job Location: St Louis, MO, US

Application Deadline: N/A

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