Lincoln Careers – Marketing Data Analyst

Website Lincoln Financial

Job Description:

This position will consult/analyze and deliver on more complex data analytics and metrics to support goals & objectives for the sales distribution organization. They will also act as a resource to applicable internal/external stakeholders. They will identify more complex data patterns and trends and provide insights to enhance business decision making within an Agile Marketing environment.

Job Responsibilities:

  • Develop and implement end-to-end programs for metrics creation, data collection, database development, and most importantly, reporting.
  • Identify and implement structured processes for data reporting and communication, and use analytical models to identify insights to drive key decisions across leadership and the organization
  • Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assesses the impact, and collaborates with management to incorporate new trends and developments in current and future solutions.
  • Provide mentorship to other members of the team and the marketing organization on the best methodologies for design, implementation, and testing of analytics insights
  • Champions and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility.
  • Define, compute, track, and continuously validate business metrics with descriptive and predictive analysis
  • Perform advanced analyses to understand and explain trends and drivers of key marketing metrics
  • Collaborate with cross-functional teams including Product, Marketing, and Sales to define problem statements, access and manipulate data, build analytical models, explain data-gathering requirements, deliver analytics insights, and make recommendations
  • Identifies and recommends process improvements that significantly reduce workloads or improve quality for his/her assigned area(s) of responsibility.
  • Serves as a resource to team members and applicable internal/external stakeholders on more complex assignments/projects for his/her assigned area(s) of responsibility.

Job Requirements:

  • Demonstrates excellent organizational skills with the ability to prioritize workload and multi-task while maintaining strict attention to detail.
  • Ability to work with and rationalize variable data from multiple data points/ systems and turn same into competitive intelligence and knowledge for decision making.
  • Ability to work with others in a team environment.
  • Successfully completes regulatory and job training requirements.
  • Demonstrates strong interpersonal skills with a collaborative style.
  • Demonstrated strong relationship management skills with internal clients (e.g. management, peers and colleagues); proven ability to develop collaborative approaches.
  • Demonstrates ability to identify and recommend processes improvements.
  • Demonstrates the ability to use sound judgment and discretion regarding confidential information.
  • Strong project management skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Finds common ground and can gain collaboration among management, colleagues and peers; can influence outcomes without directing or commanding.
  • Ability to perform under stress in cases of emergency, critical or hazardous situations.

Job Details:

Company: Lincoln Financial

Vacancy Type: Full Time

Job Location: Radnor, PA, US

Application Deadline: N/A

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