Lincoln Financial Careers Near Me – Content Strategist

Website Deutsche Bank

Job Description:

Are you looking to join an innovative, digital first marketing team focused on creating customized content and strategic delivery leveraging multiple mediums, within a test and learn approach? We’re seeking a Content Strategist to develop content strategies for our Lincoln Financial Network (LFN) businesses.

Job Responsibilities:

  • Consults/influences/analyzes on content strategies for our target audiences to improve adoption and help us grow share
  • Champions and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives.
  • Ensures more complex marketing collateral content is accurate, relevant, and consistent in terms of style, quality tone of voice, and which optimizes market awareness of Lincoln’s products and/or services.
  • Maintains knowledge on current and emerging developments/trends in the financial services industry, assesses the impact, and collaborates with management to incorporate new trends and developments in current and future content strategies.
  • Communicates strategic content marketing plans and ensures they are understood by all stakeholders and team members.
  • Creates content by developing compelling written dialogue that aligns to the buyer’s journey and needs of the target audience.
  • Leverages research and consumer/producer insights to create compelling content and messaging across multiple marketing mediums.
  • Develops written content for marketing collateral for financial professionals, agencies, and end consumers to highlight the value proposition of our product solutions

Job Requirements:

  • 3 – 5+ Years’ experience in marketing that directly aligns with the specific responsibilities for this position (Required)
  • 4 Year/Bachelor’s degree or equivalent work experience (4 years of experience in lieu of Bachelor’s) – Minimum Required

Job Details:

Company: Deutsche Bank

Vacancy Type: Full Time

Job Location: Radnor, PA, US

Application Deadline: N/A

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