Macys Employment – Specialist Digital Media

Website Macy’s

Job Description:

The Digital Media Specialist is responsible for collaborating with internal and external partners (Agency Partners / Media Publishers) to develop strategic media recommendations that meet Macy’s marketing goals. In addition to a robust media background, it is imperative that this person be a strong communicator.

Job Responsibilities:

  • Leverage customer insights and media industry knowledge to inform test ideation and design, maintain healthy pipeline of agile tests, work with Strategy Lead to assess impact and prioritize
  • Use and analyze industry trends, performance data, and other resources to inform media strategies and optimizations.
  • Responsible for being a business expert in digital media – this person is a resource for other business and marketing groups.
  • Manage collisions within the channel (both inside and outside the pod) and inform the control tower of upcoming tests for each sprint
  • Manage external relationships with non-Pod colleagues and vendors to plan and execute tests, remove barriers as necessary
  • Aggressively pursue and implement new media ideas and applications that build Macy’s business.
  • Collaborate with Measurement Lead to develop testing plans and ensure adequate testing populations and treatments
  • Lead digital media testing within Macy’s Agile Testing Pods – this cross functional group acts with a start-up mentality within Macy’s, operating in two-week sprints to ideate and execute testing to drive incremental revenue for the business
  • Responsible for end-to-end activation of each test from hypothesis to measurement – owns interaction points with pod members (e.g. strategy, creative, measurement) and other relevant stakeholders to get tests executed (e.g. agency, systems)
  • Maintains connection to and knowledge of Macy’s media campaigns – acts as liaison between agile testing pod and BAU media owners to properly assess testing implications
  • At the beginning of a sprint, take point on identifying the “tasks” needed to design and launch a test (Test Lead is not necessarily responsible for executing all tasks)

Job Requirements:

  • Strong perspective on the best ways to leverage the channel for impact, but open to new ideas and ways of doing things
  • Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal.
  • Must have media planning experience (agency preferred) – programmatic display experience preferred
  • Excellent verbal/written communication skills, including strong presentation experience.
  • Proven track record of conceptualizing programs, selling-in internally, and executing.
  • Experience working with the retail industry or a multi-unit company with a field organization is helpful (e.g. retail, automotive, fast food, entertainment, etc.).
  • Experience interacting with vendors/contractors, including effective project scoping, managing for results, and financial and operational accountability.
  • 5+ years of digital media marketing experience working with significant media budgets is required.
  • BA Required
  • Ability to work with a wide variety of stakeholders and juggle multiple projects in a fast paced environment.
  • Analytical and creative with a quick, passionate and assertive approach.
  • Proactive and passionate to make progress
  • Innovative and influential style to push the team to try new approaches
  • Must demonstrate competency across awareness, traffic and performance media and how the three complement each other.

Job Details:

Company: Macy’s

Vacancy Type: Full Time

Job Location: New York, NY, US

Application Deadline: N/A

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