Macy’s Employment – Specialist Marketing Effectiveness

Website Macy’s

Job Description:

The Marketing Effectiveness Team enables and empowers the Macy’s organization with analytic insight and solutions to support planning, tactical execution and optimization of the customer experience. The Digital Marketing Analyst is responsible for supporting the Marketing team with reporting and analysis for search, affiliate, email, display, social, online video, and online audio campaigns.

Job Responsibilities:

  • Broaden scope of KPIs for marketing channels. Drive optimization based on customer centric metrics.
  • Drive development of new reports and enhancements to existing reports in Tableau. Continually work to automate existing manual reporting processes through Tableau.
  • Analyze business results and provide standardized reporting across digital marketing tactics.
  • Conduct research on and provide insight into industry / competitive marketing trends.
  • Consistently apply a Macy’s Inc. omni-channel lens to analysis and insights.
  • Aid in design, measurement, evaluation and recommendations of A/B testing with the goal of optimizing ROI and maximizing omnichannel sales for media tactics.
  • Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
  • Provide strategic recommendations, insights, and guidance to Marketing teams for Search, Affiliate, Email, Display, Social, Online Video and Online Audio.
  • Lead the application of insights to influence marketing strategies that drive measurable growth in online and store sales across strategic marketing initiatives such as Backstage, Loyalty program, etc.
  • Partner with marketing systems team and external vendors to ensure data accurately flows into multi-touch attribution system.

Job Requirements:

  • Experience writing complex SQL queries.
  • Familiarity with one or more of the following analytics tools: SAS, R, Adobe Analytics, Google Analytics.
  • 2+ years of experience using data to develop business insights and recommendations.
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Time management skills and ability to handle multiple projects with competing priorities.
  • Experience analyzing performance of digital marketing campaigns.
  • Familiarity with one or more of the following marketing tools: Google Adwords, Facebook, DCM, DV360, Linkshare
  • BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred).
  • Ability to think creatively, strategically and technically
  • Experience utilizing tableau for data visualization.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Practice open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner

Job Details:

Company: Macy’s

Vacancy Type: Full Time

Job Location: New York, NY, US

Application Deadline: N/A

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