Pick N Pay Vacancies 2023 – Campaign Automation Specialist

Website Pick n Pay

Job Description:

To operationally implement and optimise digital marketing campaigns across various communication channels using our marketing automation tool in alignment to our omni-channel marketing communication strategy and plan.

Job Responsibilities:

  • Setting up dynamic content within omni-channel communication
  • Staying abreast with software updates and new functionalities within the marketing automation tool and utilise it to the best of our database performance.
  • Monitor and track live campaign performance
  • Build and implement automated marketing journeys as well as ad-hoc campaigns end-to-end – which may include multiple channels e.g. email, SMS, social audiences
  • Create the contact list / query for the automated campaigns utilising the data that is available within the platform as well as external data. Ensuring data is correct for the selected campaigns.
  • Report on completed campaigns in order to inform improvements
  • A/B test campaigns and mechanics
  • Ensuring all campaigns comply with current best practice in the industry as well as POPIA compliance
  • QA campaign set-up and ensuring successful execution of campaigns

Job Requirements:

  • 4- 5 years minimum experience in an email campaign manager role. Preference will be given to individuals with digital agency or retail environment experience
  • Strong leadership and interpersonal skills
  • Marketing automation tool experience
  • Relevant tertiary qualification
  • Previous retail marketing experience would be advantageous
  • In-depth understanding of digital marketing email best practices

Job Details:

Company: Pick n Pay

Vacancy Type: Full Time

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

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