SPAR Careers In Pinetown – Content Manager

Website SPAR

Job Description:

To manage the SPAR2U content on the APP through the creation and dissemination of multimedia content online. The eCommerce Content Manager is responsible for developing content strategies, managing content tools, and managing an extensive partner-based ecosystem.

Job Responsibilities:

  • Establishes a content calendar and measure performance against the calendar
  • Oversees the creation, improvement and maintenance of SPAR2U content to achieve Business-to-Consumer business goals
  • Creates and publishes engaging content via content tools including editing, enhancing and proofreading of posts
  • Collaborates with marketing and design teams to plan and develop site content, style and layout, ensuring Brand consistency
  • Ensures legal compliance regarding copyright, data protection and related regulatory requirements
  • Evaluates web traffic and metrics to help measure and inform web updates and strategies for website content and landing pages
  • Manages content distribution to online channels and social media platforms to increase web traffic
  • Creates and executes an SEO and content plan that increases website traffic, conversion rates, average order size, and customer retention
  • Develops an effective content strategy aligned with both short-term and long-term marketing targets
  • Provides expert input regarding Customer experience (CX) including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance,
  • Functionality and Usability

Job Requirements:

  • Sound Business-to-Consumer environment knowledge
  • At least 3-5 years’ experience in a similar position with demonstrable creative writing skills and multimedia content development skills
  • Excellent knowledge and skills in SEO best practice, key word placement and web traffic metrics
  • Proven experience with social media management, social media platforms and online performance metrics
  • Demonstrated proficiency in use of prevalent content management systems
  • Bachelor’s Degree in English, Journalism, Media Studies, PR or Marketing

Job Details:

Company: SPAR

Vacancy Type: Full Time

Job Location: Pinetown, KwaZulu-Natal, SA

Application Deadline: N/A

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