
Website United HealthCare
Job Description:
This includes managing the end-to-end campaign delivery process for assigned campaigns, from targeted selection criteria submission through campaign design, quality assurance, approval, list delivery, and pre- and post-campaign administrative and tracking functions. This position requires previous experience working with data.
Job Responsibilities:
- Work cross-functionally to meet campaign objectives and hit target dates
- Gather campaign requirements and translate them into technical specs
- Assist with reporting on source code and TFN creation and modification
- Provide ad-hoc selection counts and waterfall reports
- Process daily marketing requests for source codes and toll-free numbers (TFNs) to create campaign records in our systems for attribution tracking
- Design, Build, and QC direct mail, e-mail, and telemarketing campaigns to support marketing initiatives, utilizing the Unica marketing technology platform
- Perform other duties and responsibilities as required, assigned, or requested
- Perform campaign related reconciliation and administrative tasks
Job Requirements:
- Bachelor’s degree or equivalent combination of education and relevant experience
- 3+ years of professional level experience with Microsoft Office
- 3+ years of combined work and education experience in a data analyst or campaign execution position (or similar role)
- 3+ years of experience working with relational databases, SQL, or campaign management software such as Unica Campaign, Adobe Campaign, Adobe Journey
- Optimization (or comparable application)
- Knowledge of data warehousing concepts and data relationships
- Ability to collaborate with team members to meet project-related goals and support on-going maintenance
- 2+ years of experience communicating clearly and effectively (written and verbal) to stakeholders. (IE campaign owners, marketing managers and team members)
- 3+ years of experience Designing, Building, and QCing, direct mail, e-mail, and/or telemarketing campaigns
- 3+ years of consumer marketing experience
- 3+ years of healthcare experience
- Ability to adapt to a very fluid marketing environment, accept challenges, and work proactively on marketing initiatives
- 3+ years of demonstrated organizational skills with the ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment
Job Details:
Company: United HealthCare
Vacancy Type: Full Time
Job Location: Horsham, PA, US
Application Deadline: N/A
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