Univision Employment – Director Data Activation – Houston

Website Univision

Job Description:

We are looking for a Director, Data Activation to join our Sales Operations team! Along with acting as the administrator to core data platforms including our DMPs, Ad Server audiences, and external data connections, you will be the internal point person for sales and operations teams looking to utilize and execute data driven advertising campaigns.

Job Responsibilities:

  • Onboard client data for campaign execution and work within the data marketplace to identify 1st and 3rd party segments that align with client goals
  • You will build and augment key audience-based data assets for Univision
  • Act as the subject matter expert on the Digital DMPs (Permutive and TransUnion), develop a working knowledge on the DMP features and collaborate with partners to evolve data strategy
  • Recruit and manage a team of individual Data Activation Specialists
  • As the internal subject matter expert on all trends surrounding data, identity and privacy best practices, you will also be interacting with all levels of the organization including executive team
  • Collaborate closely with Marketing and Audience Extension partners to enable data usage off site
  • Manage linear addressable and reach extension campaigns
  • Collaborate daily with Ad Ops, Yield and Media Strategy on capabilities, offerings, and strategic data partnerships

Job Requirements:

  • Experience motivating and leading a team of individual contributors
  • Experience working directly with Advertising Sales and Operations team
  • Bachelor’s Degree in Business or equivalent experience required
  • 5+ years of experience in digital video media operations (Ad Operations, Sales Operations, Product Operations)
  • Experience working in one or more of the following platforms within the TelevisaUnivision ad stack including, Google Ad Manager, FreeWheel, Permutive DMP, TransUnion DMP, LiveRamp, Amobee, WideOrbit and/or DealMaker
  • 3+ years of experience working directly with data management platforms

Job Details:

Company: Univision

Vacancy Type: Full Time

Job Location: Houston, TX, US

Application Deadline: N/A

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